Wednesday, April 9, 2008

A Hybrid Hummer?

Not likely, but even the Hummer cannot crush economic forces:

With sales of the brutish H2 in a free fall – they dropped from 28,898 in '04 to 12,431 last year – new Hummer models will be smaller, shorter, lighter and more fuel-efficient, says Martin Walsh, general manager of the division.

Of course this development alone is not going to make much a difference to our planet, but it is evidence that even the companies without the slightest sympathy for environmentalism cannot escape the reality of the changing market.

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